Institutional & Public Awareness Campaign
Change a life by adopting
A powerful visual metaphor designed for a public awareness campaign promoting animal adoption.
Commissioned by the City Hall of Valencia in 2018, this campaign uses a striking yellow background to capture immediate attention in urban settings. The integration of a human hand and a cat paw symbolizes the profound connection and mutual support found in responsible adoption. This high-impact visual was displayed on street billboards and mupis across the city, aiming to reduce animal abandonment through emotional resonance and graphic clarity.
More Institutional Campaigns
Don't abandon him
A striking visual metaphor created for a public awareness campaign against animal abandonment.
Torn project
A conceptual illustration created as a personal contribution to a non-profit awareness project.
#No Callo
A vibrant illustration created for the #NoCallo campaign advocating for freedom of expression.
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