Institutional & Public Awareness Campaign
Change a life by adopting
A powerful visual metaphor designed for a public awareness campaign promoting animal adoption.
Commissioned by the City Hall of Valencia in 2017, this project shifts the narrative from the problem of abandonment to the positive solution of responsible adoption. The seamless integration of a human hand and an animal paw symbolizes an inseparable bond and mutual salvation. Designed for urban high visibility, the campaign uses a striking blue and yellow contrast to capture citizens’ attention on billboards and street mupis, encouraging a heartfelt commitment to animal welfare.
More Institutional Campaigns
Adopt a cat
A series of conceptual illustrations created for an animal welfare campaign promoting cat adoption.
Torn project
A conceptual illustration created as a personal contribution to a non-profit awareness project.
Change a life by adopting - 2018
A powerful visual metaphor designed for a public awareness campaign promoting animal adoption.
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