Institutional Campaign Illustration
Don’t abandon him
A striking visual metaphor created for a public awareness campaign against animal abandonment.
Commissioned by the City Hall of Valencia, this institutional project explores the emotional weight of neglect. The design seamlessly integrates typography and illustration, where words of suffering (loneliness, fear, hunger) cast a heavy, oppressive shadow over the stark, solitary figure of a dog. Designed for high visibility, the campaign was deployed across large-format urban billboards (mupis) to achieve maximum emotional impact in public spaces.
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Change a life by adopting - 2018
A powerful visual metaphor designed for a public awareness campaign promoting animal adoption.
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